ABOUT US

The Boss Experience Agency has decades of experience in strategic ideation, management, sponsorship, and amplification of entertainment, arts, and lifestyle properties.

With particular expertise in driving brand awareness and audience engagement, we consult on and produce nuanced, culturally intuitive experiences and tell meaningful, impactful stories.

Having amassed a powerful skillset from over twenty years in lifestyle and entertainment, Managing Director Johanna Greenway is an industry leader who has been behind some of Australia’s most creative, memorable, and successful partnerships and events.  

We specialise in:
+ Large-scale festivals, events and experiential activations
+ Creative placemaking
+ Sponsorship and strategic partnerships, including strategy, consultation and delivery
+ Deal negotiation
+ Cross-platform passion marketing and PR strategies
+ Creative concepts, brand identity and creative direction
+ Content production, including video, podcasts and live broadcast
+ High-level relationship and stakeholder management
+ Food, beverage and talent curation

Expertly tailoring strategy, curation, design and production to best fit each client, we approach all projects with a fresh perspective, creative touch and passion for delivering the best results.